Choose your business name
You can find the right business name with creativity and market research. Once you’ve picked your name, you should protect it by registering it with the right agencies.
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Register your business name to protect it
Four different ways to register your business name
Register your business name to protect it
You’ll want to choose a business name that reflects your brand identity and doesn’t clash with the types of goods and services you offer.
Once you settle on a name you like, you need to protect it. There are four different ways to register your business name. Each way of registering your name serves a different purpose, and some may be legally required depending on your business structure and location.
Entity name protects you at a state level
Trademark protects you at a state level
Doing business as LLC doesn’t give legal protection, but it might be legally required
Domain name protects your business website address
Each of these name registrations are legally independent. Most small businesses try to use the same name for each kind of registration, but you’re not normally required to.
Entity name
Trademark
Doing Business As LLC
Domain name
Copyright U.S. Small Business Administration
Four different ways to register your business name
Entity name
An entity name can protect the name of your business at a state level. Depending on your business structure and location, the state may require you to register a legal entity name. It should be noted that the company name must be unique and must not be the same as an existing one. Check in IP agency how to register your business name.
Trademark
A trademark can protect the name of your business, goods, and services at a national level. Trademarks prevent others in the same (or similar) industry in the Armenia from using your trademarked names.
For example, if you were an electronics company and wanted to call your business Yerevan Electronic Accessories and one of your products Screen Cover 7000, trademarking those names would prevent other electronics businesses or similar products from using those same names.
Businesses are subject to trademark infringement lawsuits, which can prove costly. That’s why you should check your prospective business, product, and service names against the official trademark database, maintained by the Intellectual Property Office of the Ministry of Economy of the Republic of Armenia (IPO)
Domain name
If you want an online presence for your business, start by registering a domain name — also known as your website address, or URL.
Once you register your domain name, no one else can use it for as long as you continue to own it. It’s a good way to protect your brand presence online.
If someone else has already registered the domain you wanted to use, that’s okay. Your domain name doesn’t actually need to be the same as your legal business name, trademark, or LLC. For example, Yerevan Electronic Accessories could register the domain name yerevan.tech.
You’ll register your domain name through a registrar service. Consult a directory of accredited registrars to determine which ones are safe to use, and then pick one that offers you the best combination of price and customer service. You’ll need to renew your domain registration on a regular basis. The most convenient and profitable domain registrar in Armenia is www.name.am